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what to expect

The Creative Process

At SDCo., collaboration and communication throughout the project lifecycle are just as important as the project itself. It is always a pleasure to work with like-minded and enthusiastic business owners that are ready to tackle a fresh new look for their business. We believe that each project requires dedication both in time and mind, so we take on a limited number of new clients per month to ensure you and your project receive our utmost attention and stunning results.

Custom Website Design

It all starts with a blank slate. We will craft a website that is unique to your business. We will swap out colors, adapt type to align with your brand, add in your brand elements, and all of your content. Before designing and developing your custom website, we will take an in-depth look at your brand voice and vision to define and apply just the right user flow to convert your visitors. Collaboratively, we will get to the core of your business values and vision and create a spectacular online space to showcase your products and services.

Customized Website Design

Get the custom look without the price tag. We will start with a design from our lookbook and customize it to align with your brand requirements. Our assortment of basic and advanced designs are great for all business types (but we do give you a hint as to which would best suit and serve your business). This process generally takes two (2) weeks to complete depending on whether you choose to make use of the design as is or request additional pages or integrations.

the flow

How It All Works


step one

Let’s get introduced! We will schedule a call, chat over email, or if you are local – grab a coffee (or tea) to touch base briefly, discuss your business and project requirements, and find out if we’re a good fit. It is an excellent opportunity for us to ask any questions and get familiar with expectations and required commitment.

Book You In

Step Two

Once we’ve decided to move forward together, we will prepare your contract and a quote for your approval. We require 50% of the project fee as a non-refundable deposit at the time of booking to secure your place on our schedule. Once received, it’s on to step three!

Design Brief

Step Three

In advance of your start date, you will receive access to your client portal, where you will find everything you need for your project lifecycle, including copies of any documentation related to our working together. Your Design Brief (a detailed questionnaire) will be available in your portal, and you will need to complete it before our project start date. Your design brief will be our primary point of reference throughout your project. In it, you will need to provide us with all the necessary details surrounding your brand story, voice, vision, and target audience.

Content Collection

Step four

Prior to your start date, you will receive a content request from us to directly upload your project content to our cloud storage. If you require any assistance with content creation, copywriting, or proofing, be sure to let us know in advance. We do not start the design process until we have everything we need before your scheduled start date.

Design & Development

Step five

Back at the studio, work begins on wireframing your design. Aesthetics aside, you will have the opportunity to review and approve a bare-bones version of our design (a visual representation of your website, without color, images, typography, or brand elements applied), focused on user flow, content placement, and conversion.

Once that’s decided, we will get to work on the official design, now adding color, typography, graphic elements, and more to give your design its formal look & feel. You’ll have the opportunity here to review and approve our additions as well.

Finally, it’s time to build. We will implement our design into an active environment where you’ll be able to experience the website just like your visitors before we take it live.


Step six

We will wrap things up with a pre-launch chat to touch base and make any refinements before flicking the switch to make your site live. You’ll also receive any necessary project documents directly accessible in your client portal.

Optimize & Maintain

Step seven

Once your website is live, the work doesn’t end there. Keep your investment, your visitors, and major search engines happy with a well-optimized and maintained website. As we know, all investments require upkeep and adaptation to constantly changing markets. We’ll make sure your site maintains optimal performance, stays healthy and secure. Depending on our arrangement, we will take care of general maintenance, updates, and security monitoring, with the option for full content management, including access to premium optimization reporting as well as SEO services.

A dream to work with from start to finish. For the first time in over a decade of website ownership, I have something I can be proud of.

Candace Perry | Photographer

Ready to work together?

Black submark for Sprucestone Design Co.

Sprucestone Design Co. is a story-fueled website design studio in Victoria, B.C. Canada. We’re big fans of beautiful and functional websites mindfully designed for purpose-driven brands.

Studio Hours

M-F, 9 to 4

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